New holiday movies stream every Friday, Saturday and Sunday night at 8pm, and there are 31 new Hallmark films on this year’s slate. The official kick-off date for Hallmark’s so-called “Countdown to Christmas” was October 21. The Hallmark Channel kicks off the holidays early each year, with Hallmark Christmas movies starting to air in October. When Do Hallmark Christmas Movies Start Airing? This year, viewers can also get into the festive films by streaming Hallmark holiday movies online. The annual holiday event features all-new Hallmark Christmas movies premiering on the Hallmark Channel on TV and - love ’em or hate ’em - the films have become a beloved holiday tradition for millions of viewers each year. Sleigh bells ring and it’s that time of year again, with Hallmark’s “Countdown to Christmas” officially underway. If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission.
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